Solarnow
Reliable, safe, future proof
SolarNow is an independent solar panel company based in Lower Austria. The brand focuses on creating high quality solar panels and provide reliable data on the amount of energy achieved and used.
SolarNow needed a brand that breathes momentum, precision, and technological dominance. This was about energy independence, delivered with the sleekness of a high-end tech firm.
Role:
Brand Designer
Industry:
Solar Pannel Technology
Year:
2023
The foundation
Standing out
The solar industry is often bogged down by “eco-clichés”—soft greens and dusty blues that feel more like a compromise than a revolution. For SolarNow, we pivoted.
The logo
Something different, something new
Finding the balance between simplicity and story within the brand mark provides real-world functionality and the opportunity to connect with the target audience on a deeper level.
The visual identity for Solar Now was anchored to a utilitarian mantra, something clean, efficient, and rooted in the principle that form must follow function.
In a market where many competitors settle for safe, hyper-minimalist aesthetics, Solar Now needed a bold intervention that would distinguish them while reinforcing their technical authority.
When I began mapping out the brand mark, the geometry of the solar panel served as the foundational element . It provides an immediate, functional bridge to the brand’s core mission, utilizing the same instant-recall power found in world-class pictorial marks . During the design process, I realized the inherent tilt of a solar module shared a striking visual language with the letter ‘S,’ offering a seamless way to merge the product with the name.
The Process
Check the summarised process on this video.
Brand Application
Many fields where interconnected to make the first launch succesful. We worked closely with sales and marketing, we created an intuitive product that agents could bond and onboard customers with.
